ELLE EFFECT is an Australian beauty brand created by digital entrepreneur, Elle Ferguson.
What started out as a mission to develop the perfect tan and bottle, on its journey to launch – the ELLE EFFECT – represents so much more. Remembering always, not to judge a book by its cover, the ELLE EFFECT is an attitude, that comes from within.
ELLEEFFECTdotcom is an all inclusive community for the style conscious and beauty babes – where women celebrate women – with confidence, kindness, and courage. Sprinkled with style advice and mantras, and basically everything you could need, to get the ELLE EFFECT.
Elle Ferguson named Cosmopolitan Woman Of the Year for Fashion Social Media.