The market demanded differentiation of best practice HPDs and service packages in terms of hearing conservation programs and service stations. Management had to adapt to and invest into a more diversified approach to the market. This new strategic direction has paid off and the market supports the new paradigm of hearing conservation. One of the cornerstones of Noise Clipper is a relative bold human resources vision in terms of QWL (quality of work-life) and a Christian value system. We strive to empower our internal customer according to our value system to enable them to effectively serve the external customer. We are not only focusing on bottom line results and our internal and external customers are our most valuable assets. A few interesting developments are worth mentioning – we have obtained the exclusive Variphone licence (Belgium based) and re-launced the well known Variphone.