BORYUNG MEDIENCE CO., LTD. is a Korea-based company engaged in the development and marketing of maternity and baby healthcare and related products. The Company's product offerings are comprised of four main categories: skincare products designed for infants; nursing products such as pacifiers; living products, including oral cleaners, nursing bottle detergents and wash tub cleaners, as well as toys, baby food and others. Its main brands are NUK, Dr.ato, Pureganic, SebaMed, B&B and Fisher Price, among others. It also engages in the distribution of baby clothing. As of December 31, 2011, the Company had 10 affiliated companies.