TCR is a locally owned and operated business since 2006. They have steadily grown as a company expanding their fitness and bike services with each new location. In 2015, they moved from their Kensington location to Sunalta in Calgary. The current Sunalta space is over 5500 sqft and offers more fitness services and bikes. Today, TCR is a fully equipped bike shop servicing Road, Gravel, Triathlon and Mountain bikes. The major bike brands they sell are BMC, Argon 18, Colnago, Factor and T-Lab. They also have Canada's only Altitude chamber for people to improve their fitness as well as metabolism. TCR is also well known for their indoor cycling classes, physiology testing and triathlon training.