' trend toward healthier eating was still a long way off, but Nelson and John were ahead of the curve. They were convinced the time was right to offer a fresh, healthy alternative to traditional high-fat, high-carb, high-calorie fast foods.
Within two years, franchise stores had begun opening right across Canada. Two years later, they were opening in the USA where the concept took off immediately with consumers of all ages.
Today, there are more than 650 Pita Pit stores in North America, Europe, Asia, the Middle East and Asia-Pacific.
Clearly, Pita ' fresh thinking, healthy eating motto is an idea whose time has come.