IDENTITY is a trusted brand that has been around for over 30 years. IDENTITY is known for its high level of customer service, and for stocking many of the best labels New Zealand and Australia have to offer. Our team are renowned for the excellent service they provide, and we regularly receive great feedback on our customer service. Many in our team are experienced and have been with us and in the fashion world for a long time, and hence are comfortable in giving you the customer, sound and honest feedback and on your next fashion purchase.