As consumer lifestyles become busier, they are demanding more convenient solutions for meals, but at the same time becoming more aware of nutrition and other health issues. Consequently, Speirs Foods takes responsibility to provide nutritious and tasty products, which meet convenience needs. Many companies will meet the convenience aspect first, at the expense of good taste.The primary outlet for Speirs Foods product range is the supermarket shelf and deli counter. Speirs Foods has a wide range of over 200 products, and currently manufacture orders 7 days a week.Speirs Foods Ltd provide products in the following market segments:Dressed salads: purchased from the deli counter in the supermarket (e.g, coleslaw, pasta salad, potato salad, rice salad).Fresh-Cut vegetables: merchandised in branded packaging within the produce section of the supermarket (e.g, coleslaw, stir fry vegetables, roasted vegetables, soup mix, lettuce salads).Snack market: conveniently packaged salads merchandised in ‘food to go’ sections of the supermarket.The well-known brands Country Choice, and Pacific Gourmet are part of Speirs Foods Ltd portfolio.