CEO of the company, Mr. Asif Habib Paracha, is a well-known and well-versed business personality. Having more than 15 years rich experience in the food business industry, he has a proven record to develop international standard products which fetched markets in United States, Europe, Africa, Asia and Far East. SA Trading Company, has got tremendous potential in developing quality food products for international markets. The company has ability to perform in competitive market conditions. It has an edge over other for serving ethnic customers needs in different parts of the world.