Logo design plays a vital role in the promotion of a company or an organisation. The main reason behind creating a good logo is Brand identity. A logo represents your company and its objectives. A logo gives your company a brand recognition and people start relating to the products or services that you offer to them. A logo reflects how big and important you consider your company to be. A cheap and an unprofessional logo can work against your organization. A logo does not have to be colourful or loud to attract attention but a simple and a witty logo that reflects the features of your company shows that you have put efforts in creating the logo.
The Branding process should firstly convey graphics quality achieved by the communications strategy. Our end of the branding process deals primarily with the visuals communications impression through the use of attention grabbing visuals i.e.; packaging, posters, point of sale, sale brochures ultimately the product must deliver our promise created by the visuals which initially engaged and convinced the viewers to make the purchase.
In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal, providing product information and establishing brand image and awareness.
As packaging’s role in the marketing mix gains momentum, so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly reflects its value within the marketing mix? Do we fully understand the role that packaging plays in a marketing environment and how best to leverage this tool to influence consumers?
An A Adams Designed package will endeavour a connection with the viewer, compete our stuff with similar products and provoke a trial purchase thus growing the franchise through repeat purchases.