Exact! represents accessible fashion for everybody and is positioned as the Foschini Group's value chain, selling a compelling and exciting range, most of which is exclusive to Exact! We offer our customers a capsule wardrobe and the convenience of being able to shop for the whole family. Our merchandise is well co-ordinated and housed, making Exact! a simple shopping experience. We ensure that we offer excellent value for money. Value is measured by achieving a constant price-quality and style-fashionability equation in line with our customers’ expectations. As a national chain with in excess of 190 stores, we are based predominantly in shopping malls and high streets. We offer our diverse group of customers a consistent Exact! experience wherever they choose to shop. Exact! targets the 30+ individual with a youthful mindset who is fashion aware and seeks current fashion and is perfectly positioned to service this growing group of South African shoppers.