PPC is an acronym for pay-per-click. This describes the payment model for how the majority of ads on the Internet function. It’s fairly straightforward and simple — when someone clicks your ad, only then do you pay for that click, otherwise you don’t.
You can think of PPC marketing as a means of paying for website traffic. This is a way to supplement your existing organic traffic. Some websites even find ad traffic to be more valuable than organic visitors, despite the small cost of a click.