We provide advisory services to oil and gas producers working in conventional and unconventional reservoirs worldwide. The principal consultant Bob Barba spent 10 years with Schlumberger as an openhole field engineer, sales engineer, and product development manager. While at Schlumberger he was the North American product champion for the FracHite and Quantifrac products that integrated wireline, testing, and pumping inputs to optimize hydraulic fracture treatments. Since then he has spent 24 years consulting to over 250 companies on petrophysics and completion optimization. He served as a SPE Distinguished Lecturer on integrating petrophysics with the hydraulic fracture treatment optimization process. He has implemented this integration process in a wide variety of reservoirs in North America, conducting numerous field studies for operators evaluating well performance for over 2500 wells and providing "best practices" recommendations based on the study results (SPE 90483). Recent majo