In 1924, Charles W. Fifield, author of the book, "Along the Gloucester Waterfront", founded Fifield Inc. and chose a pair of majestic fishing schooners, the “Bluenose” and the “Gertrude L. Thebaud,” for his company's logo. Fifield admired the sturdiness and speed of these schooners that had plied the North Atlantic from the 1920s to the 1940s in search of cod. The schooners, inspiring reminders of Fifield’s long history of success, symbolize a progressive, innovative company standing ready to meet the challenges of the 21st century.