GRIT&ground was formed by two passionate rug lovers looking to make their mark in the home furnishings industry. The company was created for the purpose of filling the gap between the trade and retail spaces and, therefore, appeal to both the consumer and the designer. The goal was to create rugs with a unique look and feel, similar in quality to what's being sold exclusively to the trade, but offer them at competitive retail prices. Tired of seeing the same old looking rugs in the retail space, GRIT&ground has made its primary goal to provide you with fresh contemporary rugs that fit your unique style without compromising on quality. Your floor is naked and needs to be dressed up with beautiful contemporary rugs that represent your unique style.