"BY APPOINTMENT ONLY! SCHEDULE YOUR APPOINTMENT ON OUR WEBSITE. Blue Willow Bridal is located in the heart of downtown Johnson City, Tennessee. We are located in close proximity to nearby Kingsport, Bristol, Gray, Erwin and even Asheville! Our boutique is committed to providing exceptional customer service with carefully and individually picked wedding gowns to ensure quality and diversity for our brides. We also provide a selection of bridesmaids and men’s attire to ensure your bridal party is perfectly dressed for the perfect day. Schedule an individual appointment today for a relaxing and private consultation! We are excited to help every bride find the gown of their dreams!"