Juicy Whip was founded in 1979 to provide high quality, flavorful specialty beverage concentrates and innovative, time-saving dispensing technology to the Southern California market. The original product line included a whipped orange and whipped pina colada concentrate in bottles, with traditional Hispanic beverages added in 1983. Juicy Whip was the first company in the U.S. to bottle Hispanic concentrates and the first, beginning in 1985, to package its Hispanic concentrates in bag-in-the-box (BIB) for fountain applications.