Drink Blocks was developed by beverage innovator Tom Weiss. As a parent of 6 children, Tom wanted to make the traditional beverage experience about more than just satisfying a child’s thirst or taste for something sweet; he wanted to bring back the fun, joy, and happiness found in one of the simplest things in life. Tom wanted to create it in a way that meets the demands of today’s health conscious consumers who want more value from their purchases. Drink Blocks is now available in retail outlets such as, Safeway, Pavilions, Vons, Tom Thumb, Randall's, and Rite Aid.