We are located in the heart of West Texas where there remains the sense of the real cowboy. The Branding Iron Cowboy Outfitter locations are spread throughout the heart of West Texas where there remains the sense of the real cowboy. The Branding Iron sells only top quality western wear merchandise in the fashion and tradition of the Old West in Lubbock, Texas. We carry all major brands of western wear such as Stetson Hats, Resistol Hats, Justin Boots & Tony Lama Boots.