Whether it's cutting, coloring, highlights, styling or hair extensions, Paulo's work is full of personality and style and he puts his clients taste and needs at the center of his creative process. He has worked with celebrities in São Paulo, New York City and is known for the fun and friendly relationships he builds with his clients. Working in the beauty market for over 14 years as a hairstylist and colorist in São Paulo, Brazil, New York City, Paulo Neto started his career very early. He discovered his passion for working with hair at the young age of 12. Through hard work and a creative spirit, he gained prominence in the high-end market in São Paulo and was known for his skills with cutting and coloring. After a building a successful career with many long-standing clients, he ventured to New York to continue to explore his passion and expand his skills.