In 2008, founders Alex and Benolyn Craig were not satisfied with the Property Management solutions offered in Memphis for management of their growing portfolio. The lack of communication, questionable maintenance bills, poor property marketing and tenant underwriting, lack of empathy for their properties and overall poor customer service by their property managers made the decision to start their own Property Management Company an easy one. It was not hard to establish basic principles to start their company as they simply learned what a bad property manager does and how it affects your real estate portfolio.