The past is the future and the present is in a constant state of reinvention at Maxwell Lofts. Housed in four buildings belonging to a hundred-year-old factory, Maxwell is reborn as chic loft apartments that combine modern aesthetics and technology with industrial details that hint at the building's former life. Situated just two blocks from the river, residents will be swept up in the stream of new businesses, restaurants, and creative ventures spilling over from the Third Ward and transforming Walker's Point into the most interesting neighborhood in Milwaukee. After all, the thrill of reinvention is that you're never quite sure what's going to happen next.