There are plenty of LinkedIn automation tools out there. Even though they’re technically the same thing, most of these tools claim to be “the best”. Unlike what most people think, LinkedIn tools don’t close sales or win any deals. They just make connecting with people via LinkedIn easier. The process required to achieve this (views, connection requests, messages) is the same in all the different tools. Sure, some of these marketing tools have additional features that are called by all sorts of fancy names. However, they don’t really make much of a difference. That's not how social selling works.
What REALLY matters in the LinkedIn automation process isn’t what tools you’re using, it’s HOW you’re using them. What you need to make the most out of your LinkedIn account isn’t some new automation software or a new piece of software, it’s the best practices for LinkedIn automation.Without these best practices, any effort that you put in your LinkedIn marketing and lead generation efforts won’t be as effective as you want them to be. The following are the top “tools” that you already have but not using and why they can make or break your LinkedIn presence.
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