Branding strategist Pam Knights brings more than 30 years of marketing and public relations experience to clients throughout Vermont and New Hampshire. Prior to starting Pam Knights Communications in 2000, Pam served as the director of public relations and special events at New England Culinary Institute for 13 years, where she worked to establish the now nationally acclaimed Vermont Fresh Network, and to create signature events like read more She is a firm believer that educating one’s customer base is key to effectively and authentically marketing one’s products and services. By telling the brand story and what goes into creating a quality product, people better understand price point and build a connection with the brand. Her extensive background in public relations and special events enables Pam to develop and promote educational programs, events, and strategies that help bring a brand to life—while engaging target audiences, raising visibility, and garnering media attention.