Where it all began While searching for the perfect business that would allow the freedom to be their own bosses, the masterminds behind Social Axe landed on a coffee shop. This dream was crushed when the night before meeting to plan yet another quaint cafe they stumbled upon a video of Game of Thrones Star Jason Momoa sipping beer and chucking an axe. One simple video inspired a lot of hard work and attracted a ton crazy looks, but soon Social Axe Throwing opened its doors.