Early Learning Institute (ELI), incorporated in 1982, is a Palo Alto-based organization founded to increase learning opportunities for young children. Before offering services to the public, its founder, Dr. Charles Bernstein, and other researchers spent several years conducting research on child development and creating what is now known as the "HeadsUp!® Approach" to early learning. This research base and the resulting HeadsUp!® philosophy have served as the anchor for all subsequent development efforts and they continue to distinguish ELI from other organizations offering children's services.