PLANT CITY is an integrated, plant-based food and lifestyle brand designed to offer its community innovative, compelling offerings aligned with the rapidly growing movement toward sustainable food and health. Taking cues from the also robust category of food halls, PLANT CITY is a more focused concept, providing visitors with multiple consumer options, including retail, quick serve, full service dining and an array of education and entertainment products. The core of the brand is its highly refined approach to plant-based food, leveraging the already well known Matthew Kenney Cuisine concepts and building upon that to seamlessly bring them under one roof.