Animated by the American spirit where the sky is the limit. Motivated by her African roots, Gege Taru began to create her first products after noticing that her daughter's hair didn't grow enough after a traditional shave, and after listening to the multitude of dissatisfaction of women from traditional beauty products. Nourished by a boundless curiosity, she draws from her African roots, natural herbs, magic powders, oils and butters with therapeutic properties, to bring in her stores fresh products made with a holistic approach of the formulation. So that its guests and followers enjoy a unique healing experience. Where the freshness goes, the beauty follows. Gege Taru has brought a new vision of beauty: Engendered, Fresh and Natural. A philosophy espoused by our entire organization. We believe it's more than what we sell; it's the emotional connection with the brand that we call trust. It is the sincere experience we create for our employees and guests.