WHO WE ARE Established in 2006, Rock's Discount Vitamins -N- More began with a single store and a single focus: To help our customers reach their fitness goals by providing the highest quality supplements with unparalleled customer service. Today we are blessed to serve customers across Central and South Texas. Our commitment to our customers made us a local favorite, but we never forget where our success ultimately comes from: God owns it all. WHO WE SERVE Rock's customers are unique. They can't be put into a box, and they won't be confined by labels. Our customers are weight lifters and distance runners; they're SAPD, servicemembers and stay-at-home moms.