Traverse Bay Tackle is your go-to shop for all your fresh lake fishing needs, conveniently located just outside of Traverse City inside Shooters Range and Outfitters. Our wide selection of premier retail tackle caters to all ages and skill levels, from beginners to Bass Pros. Not only do we offer top-name brands, but we also provide affordable pricing on essential items. As your local fishing resource, Traverse Bay Tackle knows the water and is here to serve Traverse City, Michigan, surrounding areas, tourists, visitors, and all the beautiful surrounding springs, rivers, lakes, and big lakes. Whether you're looking for the latest gear or the basics, we have something for everyone. everyone.