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Last time updated: 7/1/25, 6:45 AM
About
PLAYNOW! is a wondrous family-owned neighborhood toy store with a focus on classic toys and games that stand the test of time as well as the latest trends that your kids will be craving. With a focus on quality, PLAYNOW! carries brands like Brio trains, Bruder trucks, Playmobil, Lego, Mattel, Fat Brain, Douglas plush, Corolle dolls, Creativity for Kids, Educational Insights, Melissa & Doug, Thames & Kosmos science and many more. All the toys, games, puzzles can be found both in stores and online for your convenience.
Extra info
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"Our 2025 resolution: Play more.
To us...
Play is learning.
Play is connecting.
Play is bonding.
Play is a safe space to try and fail and try again.
Play is creating lifetime memories.
Play is human nature.
Play is happy brain, happy body, fuzzy wuzzy, unplugged, comforting for the soul.
What is play to you? "
PLAYNOW! has great toys for the musically inclined kiddos. Pixel Piano is musical and educational!
Our comic section is starting to take shape!
How are you celebrating National Cat Day? We will be picking up game pieces our cat knocked on the floor. #catday
Playnow Toy and Game
Air Toobz are back in stock! The hottest item from the Holidays is back at PLAYNOW!
Christmas in July is here! Save 20% off all Melissa & Doug toys!
Offer valid 7/1-7/31
Starting Friday 4/4, we are officially a WPN Magic Play location!
We will have Tarkir Dragonstorm for sale as well!
Join us and Play from 6:00 to 8:00.
Starting Friday 4/4, we are officially a WPN Magic Play location!
We will have Tarkir Dragonstorm for sale as well!
Join us and Play from 6:00 to 8:00.
Lorcana Chapter 5- Shimmering Skies is here!
Introducing the silent indoor basketball – the perfect gift for energetic play without the incessant bouncing noise! This innovative 7-inch basketball features an inflated core with a soft exterior, allowing for dribbling, bouncing, shooting, and scoring... all in silence! Only $15.99!
"🍔 Mmm, smells like burgers! Latte Cat Mateo has rolled up in his hamburger stand, dressed in his chef's outfit, and is ready to grill up a feast.
Hours of pretend play await with all the included accessories. We love that part of the burger stand becomes a 🧀 ""cheese"" table with 🍅 ""tomato"" chairs, and that everything stacks back together when Mateo is ready to hit the road."
We just received a large shipment of White Mountain Puzzles
#puzzle #whitemountainpuzzles
Halloween must be approaching if the Breyer Special Edition Halloween Horse is here! Come and meet Beowulf.
Dig up daytime fun: kiddos discover dino-mite skill building as they learn through play."
Two of our top picks for paw-some preschool play:
🌟 Dinosaur Railway Adventure Set - glows in the dark!
🌟 Mini Magnetic Mix or Match Dinos - combine thousands of ways!
For more prehistoric playthings, see page 16 in our Holiday Catalog or click here: https://cloud.3dissue.net/39995/39865/40285/120417/
Dig up daytime fun: kiddos discover dino-mite skill building as they learn through play."
Two of our top picks for paw-some preschool play:
🌟 Dinosaur Railway Adventure Set - glows in the dark!
🌟 Mini Magnetic Mix or Match Dinos - combine thousands of ways!
For more prehistoric playthings, see page 16 in our Holiday Catalog or click here: https://cloud.3dissue.net/39995/39865/40285/120417/
"📬🎄 'Twas the month before Christmas, and all through the toy store, wonder and enchantment filled from door to door!
🎁 Shop our digital catalog online 24/7, or bring in your copy with top picks circled and we'll help you fill that wish list."
"Have a holiday gift price point in mind? 🎅 Need play-full stocking stuffers within your budget?
🎁 We have gifts galore that dazzle and delight... Our toy expert elves will help you find something just right!
Our hours in Westfield this week: 10am-6pm
Or shop online any time: www.playnowtoy.com
🎄 Happy Christmas Eve! 🎅 If Santa's sleigh is missing a few essential items, or stockings are feeling light, our elves are here to help! We close at 5PM today!
PLAYNOW! Westfield, MA
PLAYNOW! Westfield, MA
PLAYNOW! Westfield, MA
PLAYNOW! Westfield, MA
PLAYNOW! Westfield, MA
PLAYNOW! Westfield, MA
PLAYNOW! Westfield, MA
PLAYNOW! Westfield, MA
PLAYNOW! Westfield, MA
PLAYNOW! Westfield, MA
"Here are 11 kid-friendly Memorial Day activities for the whole family from @highlightsforchildren!
https://parents.highlights.com/11-memorial-day-activities...
Our developmental selection includes an excellent variety of sensory bins that allow children to explore various textures. We've recently added the Very Hungry Caterpillar bin to our collection!
Hi everyone! If you would like our Holiday Catalog sent to your home, enter your address on our website by Sunday, 7/28/24.
https://www.playnowtoy.com/account/register/
Frequently Asked Questions
What associations does PLAYNOW! have?
Astra, The Good Toy Group.
When was PLAYNOW! founded?
PLAYNOW! was founded in 2020.
Which days is PLAYNOW! open?
Open on Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday.
What languages does PLAYNOW! specialize in?
English.
What are PLAYNOW! specialties?
Toys & Games you can't find anywhere else..
What brands does PLAYNOW! work with?
Melissa & Doug, Pokémon, Douglas, Bruder, Schylling, Fisher Price, Breyer, Thames and Kosmos, LEGO, Barbie, Lorcana, Panini, Hot Wheels, Ravensburger, Calico Critters, Spin Master, Gund, CollectA, BRIO, Kidoozie, Magic the Gathering, PLAYMOBIL, Magna-Tiles, Winning Moves, Creativity for Kids, The Toy Network, Hasbro, University Games, DJECO, Learning Resources, Asmodee.
What are PLAYNOW! main products?
Activity, Action Figures, Arts and Crafts, Books, Collectibles, Construction, Developmental, Dolls, Fidget, Educational, Games, Imaginative Play, Infant, Models, Music, Outdoor, Plush, Preschool, Puzzles, Rideons, Role Play, Science, Sporting Goods, Vehicles.
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