Rudi strives to create jewellery that significantly enhances the wearer. He prefers softer shapes over angular lines in his pieces as he feels that curves are more consistent with the human body than corners. According to Rudi, "the body is not angular, why should jewellery be?" Rudi takes great pride in his unique and innovative designs for engagement and wedding bands. He considers his handmade rings to be imbued with an inner strength and substance that reflects the significance of the marital relationship.