Edmontons' Favourite Jewellery & Pawn Shop. Our jewellery pricing is based on the spot price of gold, and no manufacturing or middle costs are involved. That results in the customer saving between 40 and 70% off retail jewellery prices! We are also proud to say we are the lowest rate lender in Edmonton!! We have not changed our lending rates since 1989. Yet another reason we are "Edmontons' Favourite Pawnshop.