In 1976 when founder Dieter Gerngross opened his shop at the corner of 13th and 3rd in Lethbridge, his goal was simple; to bring in the best brands the worldwide markets had and offer them to the cycle and ski community of Southern Alberta. Over the next 30 years a lot of things changed; the evolution of cycling into the multi faceted world it is today, the rise of snowboarding and shaped skis, and Alpenland?s move to a larger store, allowing more room for a greater selection of products and a full ski and bike service shop. Then in 1996 Dieter sold Alpenland to long time employees Jim and Jerry who?ve continued the commitment to offering the ski and cycling community the best products and service possible.