J Arnold & Associates has operated an independent analyst practice since 2005, and is widely regarded as a thought leader in the field of communications technology. Initially focused on VoIP, JAA has expanded its coverage to several adjacent spaces, most notably Unified Communications, cloud communications, all forms of collaboration and workflow applications, video conferencing, Internet of Things, future of work, Millennials, social business, user experience, contact centers, and customer care. Jon’s thought leadership can be followed on his award-winning JAA’s Analyst Blog, along with daily commentary on Twitter and Linked in. His thought leadership is also regularly published across the communications industry, including UCStrategies, Ziff Davis, TechTarget and Internet Telephony Magazine. Additionally, Jon is a UC Expert with UCStrategies, a long-serving Council Member with the Gerson Lehrman Group, speaks regularly at industry events and accepts public speaking invitations. He is frequently cited in both the trade press and mainstream business press, serves as an Advisor to emerging technology/telecom companies, and is a member of the U.S.-based SCTC.