At Upfront, we take pride in knowing where our every ingredient comes from, and we pride ourselves on sourcing the best possible ingredients. Our shampoo and conditioning bars are 65 grams of nutrient richness without the water weight or the plastic bottle. We use plant-based emollients and proteins to make your hair shiny and soft, and natural essential oils to refresh, awaken, stimulate, and soothe. We aim to empower you to make decisions based on understanding. We believe ingredients should be as easy to understand as they are to ingest. Each of products is free from silicones, parabens, sulfates, synthetic fragrance, mineral oil, petroleum, formaldehyde & animal ingredients.