Our mission is to enable fast-paced, independently-led innovations and large-scale research to bring visual tracking to the forefront of natural human-computer interactions. We will achieve our goal by providing high-performance, consumer-priced eye trackers to clients in all fields of applications, including academic researchers, video game developers, and more. We envision a world with eye trackers on every desk, phone, tablet, car, and cockpit, helping users achieve optimal interaction in a natural environment.