What we basically provide is a full shopping basket that covers all the needs of home from smallest detail, because of the nature of the products that can be used daily and by anyone so we would like to target the majority of consumers (old persons, working women and men, busy students) there is also the consumers that lives far from shopping centers and supermarkets which are the consumers inhabiting in the villages, mountains, or low population areas that they need to go for 15 or 20 km to reach a decent shopping center because the small ones doesn't contains more than 20 to 30% of the general catalogue.