“To be the agency of the future, to transform into a product innovation company.” We, brand thinkers, are still often being left out of the process of product innovation until the new product needs to be launched. And the agency is working for just a tiny piece of the brand, the advertising. As brand thinkers, we need to build deeper agency-client relationships through product experience, not just advertising, and create successful companies. Truly Thinkers Beyond Convention means we need to be the agency of the future, to transform into a product innovation company. To Invent. To be an incubator. To get the most out of our talent. To conquer and be more than just advertising. To co-create startups and products with corporations. To share both the risk as well as reward.
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Website: https://renegadesafrica.com