Belstaff is a global British luxury lifestyle brand steeped in heritage and the spirit of adventure. In Belstaff, the fearless explorer and the fashion enthusiast alike will discover an approachable luxury for a modern lifestyle all influenced by Belstaff’s rich history and archives. Founded in 1924, in Stoke-on-Trent, Staffordshire England, with the innovation of the first water resistant wax cotton, Belstaff was quickly embraced by those relishing the freedom and daring that the fabrics allowed. Belstaff's classic belted wax cotton four-pocket jacket became an instantly recognisable staple for those embracing speed and adventure throughout the 20th century. Over the years, the great and the good have worn the brand, from historical titans T.E. Lawrence, Amelia Earhart, Gracie Fields and Che Guevera, to more modern names like David Beckham, Daniel Craig, Michael Fassbender, Ewan McGregor, Jamie Campbell-Bower, Kate Moss, Sienna Miller, Kristen Stewart, Rihanna, and British racing drivers Sammy Miller, Max Chilton, Struan Moore and Freddie Hunt (son of Formula 1 champion, James Hunt). Liv Tyler was announced as global ambassador and creative contributor to the brand in September 2015. A multi-platform marketing campaign comprised is rolling out in 2016. Belstaff is headquartered in London and showrooms reside there and in New York, Milan and Munich. Belstaff is currently sold internationally through thirteen boutiques as well as at www.belstaff.com and via select wholesale distribution worldwide