From the Roots (FTR) is a streetwear brand born in Vicenza, Italy. Founded by Roberto Rigon and Brando Coleman, two youngsters who had a passion for fashion in common, the brand was the product of the former's designs and the latter's ideas. Emanuele Rossi later joined the team, taking charge of the financial management of the brand.
Originally conceived as a project with a single collection, FTR subsequently evolved into a real brand like a tree that starts as a humble seed, develops strong roots and slowly and gradually produces branches and leaves.
The theme of roots and origins has been central in all our projects. Our first collection (Afrika), was born taking inspiration from African masks and was focused on the African heritage we all share. The brand's motto: "Everything Comes From The Roots" came about as a consequence of this concept.
The second collection "A Stone Of Hope" outlined and expanded the meaning of FTR and was created as a form of criticism towards mod