As once said by Elliott Erwitt, "To me, photography is an art of observation. It’s about finding something interesting in an ordinary place… I’ve found it has little to do with the things you see and everything to do with the way you see them."
When photographing people, I'd like to make them feel comfortable and relaxed. And then, leave the session flow and capture them in their most spontaneous way.
When photographing products & flowers, I always look for that detail, that angle that will amaze everyone.