ecentre provides an innovative ecosystem, a hub for entrepreneurs and start-up companies. Becoming part of ecentre’s ecosystem enables entrepreneurs to have access to advice from on-site experts, subject matter experts from Massey University and mentors from the local region. Established in 2001, the ecentre is the business incubator based at Massey University. ecentre is located in the Bob Tindall Building on the Massey University campus on Auckland’s North Shore. The concept for ecentre was driven by Prof. Chris Kirk and Prof. Ian Watson from Massey University, together with support from the North Shore City Council and The Tindall Foundation.