Most likely you're faced with more choices and decisions than ever on how to spend your marketing dollar. Getting it wrong nowadays is not an option and the words 'discretionary spend' have all but disappeared. Every move you make from strategy to creative development, media planning to web design and execution and use of your own media tools has to count.That's how we approach our jobs. At King St, the reason we get out of bed each day is to help our clients succeed. We do this by trying to ensure that every move they make counts.Decades of experience and a culture that questions the status quo and strives to stay fresh have given us a very good track record.