Bellaroo is inspired by our love of babies, little people and the beautiful and practical items available to enhance our lives and make the job of parenting that little bit easier. Bellaroo is a 100% New Zealand family owned business, established in the deep south of New Zealand since 2006 and now relocated to Whitford Auckland . At Bellaroo we are committed to searching the globe to source fantastic new innovative products, all of which are first tried, tested and critiqued. There are so many amazing products out there that make your life easier and richer and we aim to bring these to you at exceptional prices along with great customer service.