Häagen-Dazs is an American ice cream brand, established by Reuben and Rose Mattus in Brooklyn Heights, New York, in 1961. The first Häagen-Dazs boutique opened in New York in 1976. Today, the brand's network has over 900 shops worldwide. Our shops are temples of indulgence for Häagen-Dazs fans with unique recipes, exclusive pastry creations and of course a large variety of ice creams flavours. All in a friendly setting: ideal for enjoying an extraordinary moment