It may be where you buy your gear, but our first-ever flagship store is more than a place to shop. Located in the city's industrial district - on the ground floor of On Labs - this 350 m² set-up offers a truly personalized shopping experience. From a replica piece of Alpine rock to installations showcasing our signature tech, every aspect of the space has been carefully curated to help you delve deeper into the world of On. Use the Magic Wall to browse our shoe collection based on performance qualities, and chat with our knowledgeable team to find the ideal gear for your goals. A hub for the local running community, our Zurich store plays host to regular events and movement sessions, including our weekly run club on Wednesdays.