With a successful track record in the Agricultural industry spanning over 20 years, Eric has established himself as a respected and seasoned businessman. During this time, Eric distinguished himself in growth and turnaround strategies that ultimately saw him at the helm of a group of companies with a combined revenue in excess of R500 million. His involvement in community and social activities saw him gaining the respect of both Government and the community and resulted in him serving on a number of industry and government advisory boards. Eric joined SAFIC (Pty) Ltd as the Managing Director in August 2007 with the mandate to re-engineer the Company in line with the direction set by Accentuate Limited, the Group Holding company. His leadership, vision, optimism and strategic ability are evident in the direction and growth of the Company.