Machine embroidery is an embroidery process whereby a sewing machine or embroidery machine is used to create patterns on textiles It is used commercially in product branding, corporate advertising, and uniform adornment It is also used in the fashion industry to decorate garments and apparel Machine embroidery is used by hobbyists and crafters to decorate gifts, clothing, and home decor Examples include designs on quilts, pillows, and wall hangings.