It is in this context that the company views as priority the registration and affiliation to recognized bodies such as the South African Tourism Authority through its provincial office (i.e. the Gauteng Tourism Authority), Gauteng Enterprise Propeller, Ekurhuleni Tourism Development Unit, the Field Guides Association of South Africa, etc. The company subscribes to good codes of practice, with commitment to contributing toward the country’s economic growth and employment through participation in expanding the tourism market in South Africa, particularly in the as yet untapped places of interest in the townships. Vision: A vibrant tourism transportation company that is responsive to client needs. Mission: To provide quality transport service in safety and comfort. This will be achieved through: Adherence to regulatory requirements pertaining to transportation of tourists as required by Local Road Transportation Board Membership to association and bodies of practitioners in the field of tourism Undergoing the necessary training to ensure adherence to high level service standards to which tourists are entitled Keeping up with developments in the tourism industry through attending conferences and establishing networking relations with stakeholders in the industry.