Africa Blue has always been about seaside living and we are maintaining that tradition with a range of gifts that are truly inspired by the ocean and by Africa. It doesn't mean to say that you have to live by the sea to enjoy our products. Indeed, many of our products are equally at home in Europe or Johannesburg as they are in a beach house in Hermanus. We take great care to ensure that all of our products are made in Africa and where possible within the local community of the Western Cape. We believe that products should be made with a concern for the environment and adhere to the principals of fair trade.